OUR VALUE PROPOSITION

At Hirsig-Frazier, our value lies in the strength of our relationships, the depth of our market coverage, and the consistency of our results. We partner with suppliers and distributors to deliver measurable growth through integrity, expertise, and performance you can count on.

  • We manage product price fluctuations to help our partners plan predictable, standardized sales costs.
  • Our strategy combines technology, relationships, and proven market insight.
  • As an owner-operated company, we focus on long-term partnerships and sustainable growth.
  • We provide immediate market access while maintaining trusted local relationships.
  • Multi-channel market penetration through consultative selling techniques.
  • A highly experienced, versatile sales team ready to meet customer needs.
  • Speed to market intelligence, selling strategy, and field support.
  • Comprehensive service and sales coverage at every level of distribution.
  • Deep roots and ongoing commitment to our territory.
  • Full CRM transparency via SalesNOW and DynaMACS reporting.


Our Mission

Please be assured that Hirsig-Frazier is a professional and dependable partner, capable of expertly handling your sales, marketing, merchandising, and field support needs across all levels of the distribution channel. 

The Hirsig-Frazier Company has been doing business since 1929 and plans to service the automotive market well into the future. ​
​How may we assist you in this market today?


1929
Hirsig-Frazier Company was incorporated in St. Louis, MO, by Al Hirsig and Walter Frazier
​
1932
Hirsig-Frazier Co moved and was then incorporated in Dallas, TX

1932
Al Hirsig moved to Florida and opened a division of the Hirsig Company

1935
Harley Willey Sr. bought out Al’s Hirsig’s interest in the Company, making Harley and Walter Frazier owners

1937
Skinny Gilchrist and Bob Givins were brought into Hirsig-Frazier as owners

1968
Harley Willey Sr was killed in a plane crash, and Skinny Gilchrist died of cancer

1968
Bill Frazier, Harley Willey Jr, and Joe Willey were brought in as owners

1980
Walter Frazier and Bob Givins retired

1980
Mike Beckelman Sr, “Uncle Mike,” was brought in as an owner

1985
The Company purchased Harvey-Baird & Associates, forming Engine Rebuilding Division

1992
Ben Rawls and Wally Lyssy were brought into Hirsig-Frazier as partners

1993
Bill Frazier retired

1993
Purchased Heavy Duty Marketing, launching a heavy-duty division

1994
Harley Willey Jr retired

1995
Joe Willey retired

1996
Moved into the MINK states

1998
Bought Don Odem Sales

1999
Mike Beckelman Sr retired

1999
Michael Beckelman, “MJ” and Stephen Grace were brought in as owners

2011
Steve Dresser was brought in as an owner

2011
Wally Lyssy retired

2014
Purchased Strategic Marketing

2019
​Ben Rawls formally retired


2025
Steve Dresser formally retired

WHAT OUR CUSTOMERS ARE SAYING


Hirsig Frazier has been a fantastic manufacture representative organization to deal with. We have multiple product lines they rep for us. They keep us updated on all of our lines and work hard to ensure we have the newest information out. Our local rep, Matt Bremser, is one of the best reps we have calling on us, we know if we call Matt, he will go the extra mile to help us. Hirsig Frazier is a first class organization!

- Ryan Bickle Vice President of Sales, Warehouse Inc./S&W Supply