OUR VALUE PROPOSITION

---

​

• We manage fluctuations in product prices so that you can budget predictable, standardized sales cost
• Our strategic plan incorporates technology, relationships and market prowess
• We are owner-operated and focus on increasing sales in a way that supports our supply chain relationships
• We provide immediate market access while maintaining strong local relationships and serving our customers needs
• Broad, multi-channel market penetration utilizing consultative selling techniques
• Our sales team is highly experienced, versatile, and capable of serving our customers diverse needs
• We provide speed to market intelligence, selling strategy and perspective
• Service and sales at all levels of distribution
• We are rooted in and committed to our territory
• We utilize our own in house CRM managed by SalesNOW
  ​We believe in complete transparency with our associates and provide DynaMACS reporting on all sales and commission statements

---

OUR CAUSE

​Rest assured knowing you can trust and rely on Hirsig-Frazier to formally execute your sales, marketing, merchandising and field support needs at all levels of the distribution channel. 

---

​OUR HISTORY

The Hirsig-Frazier Company has been doing business since 1929 and plans to service the automotive market well into the future. ​
​How may we assist you in this market today?

---

1929
Hirsig-Frazier Company was incorporated in St. Louis, MO by Al Hirsig and Walter Frazier
​
1932
Hirsig-Frazier Company moved then incorporated in Dallas, TX

1932
Al Hirsig moved to Florida and opened a division of the Hirsig Company

1935
Harley Willey Sr. bought out Al’s Hirsig’s interest in the Company making Harley and Walter Frazier owners

1937
Skinny Gilchrist and Bob Givins were brought into Hirsig-Frazier as owners

1968
Harley Willey Sr was killed in a plane crash and Skinny Gilchrist died of cancer

1968
Bill Frazier, Harley Willey Jr and Joe Willey were brought in as owners

1980
Walter Frazier and Bob Givins retired

1980
Mike Beckelman Sr “Uncle Mike” was brought in as an owner

1985
The Company purchased Harvey-Baird & Associates forming Engine Rebuilding Division

1992
Ben Rawls and Wally Lyssy were brought into Hirsig-Frazier as partners

1993
Bill Frazier retired

1993
Purchased Heavy Duty Marketing launching a heavy duty division

1994
Harley Willey Jr retired

1995
Joe Willey retired

1996
Moved into the MINK states

1998
Bought Don Odem Sales

1999
Mike Beckelman Sr retired

1999
Michael Beckelman “MJ” and Stephen Grace were brought in as owners

2011
Steve Dresser was brought in as an owner

2011
 Wally Lyssy retired

2014
 Purchased Strategic Marketing

2019
​Ben Rawls formally retired